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md5 input: -geometry 454x285! -colorspace RGB -quality 80  |  | uploads/pics/I1_02.jpg | 1366797602 | [0]
else $theOutputName: 06a3792d7f
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md5 input: -geometry 800x502! -colorspace RGB -quality 80  |  | uploads/pics/I2_01.jpg | 1366797603 | [0]
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md5 input: -geometry 214x135! -colorspace RGB -quality 80  |  | uploads/pics/I2_01.jpg | 1366797603 | [0]
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md5 input: -geometry 800x502! -colorspace RGB -quality 80  |  | uploads/pics/I3_02.jpg | 1366797604 | [0]
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Retail packaging with flexible hook - Hertel Kartonagen

Retail packaging with flexible hook

Window pack with hinged lid

Back to overview

  • The task:

    Retail packaging was to be developed for the relaunch of a lifestyle product. Packaging that could be displayed hanging at the POS, but could also be supplied without a hanger was required. A window was needed on the rear of the pack so that the different colours and textures of the products could be perceived by consumers without the packaging being opened.

  • The solution:

    Folding packaging was developed and a separate piece of cardboard with a hook inserted into this. The hook was attached to the rear of the packaging in such a way that it could be pushed out when needed. The rear window was glued with PVC; a corresponding window was punched in the carton blank.

  • Im Detail:

    Folding packaging: 5 colour offset printing + dull matt varnish
    cardboard hook: 1 colour offset printing on both sides.

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Keywords for this packaging solution: Folding box, Finishing techniques, Packaging development, Printing, Finishes, Textilien, Lifestyle