Customer orientation.

We get the most out of your data.

Data delivery guidelines.



Data from Macintosh or Windows operating systems is preferred. High-end PDF (PDF/X-3) or EPS files with all embedded fonts. Image resolution = 300 dpi; CMYK colour space.

Open files (Mac) can be delivered in the following formats:

  • Layout software:
    InDesign up to version CS5.5
    QuarkXPress up to version 8.5
    Page Maker up to version 6.5
  • Graphics software:
    Adobe Illustrator up to version CS 5.5
    FreeHand up to version 11 (MX)
  • Image editing software: Adobe Photoshop up to version CS 5.5
  • Colour images: EPS, TIFF in CMYK mode, 300 lpi or 120 L/cm
  • B&W images: EPS, TIFF, greyscale mode, 300 lpi or 120 L/cm
  • Line work: TIFF, bitmap mode 1200 lpi or 360 L/cm

  • Windows:
    PageMaker up to version 6.0
    Corel Draw up to version 10.0

Data storage media

CD-R and DVD-R are recommended as the default solutions for data storage and data delivery. The use of other media or your requirements for data storage capacity should be discussed with the production team.

Note: Data storage media will only be returned when this is explicitly requested by the client. Please archive your original files and send us copies only.

Remote data transmission

It is crucial to deposit files in a folder clearly marked: "Hertel_name".

  • ISDN connections
    Apple Macintosh (Leonardo Pro): + 49 (0) 92 78 - 77 48 02 (2 channel technology) Advance notice of data transmission must be given by telephone.
  • FTP-Serveraddress:
    Usernames and passwords will be assigned by arrangement.
    + 49 (0) 921 - 78 44 20
  • Transfer by e-mail
    Small quantities of data (up to 20MB) can also be sent by e-mail. Please use the e-mail address: for this purpose.
  • Transfer via Dropbox etc.
    Data transfer via various internet services is possible and unproblematic. Please send login data or links to
  • Queries on data transmission
    If you have any questions on data transmission, give us a call under + 49 (0) 92 78 - 77 48 05 or -06.

Assigning file names

Files must be clearly identifiable and it must be ensured that different versions can be clearly distinguished. Filenames used must be identical with those listed in your order. Only the final, approved version of files may be supplied.

Software and versions

The names and versions of the application software used must be stated. Application software that is capable of generating PostScript should always be used for creating files to be supplied. Supplying open programme files makes it easier for any necessary corrections to be applied.

Describing an object

Punch contour

The final approved punch contour must be used to construct the graphic work. Gluing areas – apart from overfill – are to be kept free of ink and varnish.

A special colour named “punch contour” is to be used for the punch contour. The punch contour must be marked with the dimensions L, W and H (for length, width and height) and is always to be supplied as a top view. Any inside or reverse-side printing must be indicated.


A bleed of at least 3 mm has to be allowed for cardboard. A bleed of at least 5 mm is required for laminates. In the case of display products, a bleed of 10 mm must be allowed.

Colours and colour labelling

The number of colours to be printed is to be noted in a legend. Spot colours are to be created and labelled as HKS or Pantone full-tone colours. If the document has been created as a four-colour CMYK separation, it is necessary to check whether the desired hue can be achieved through four-colour separation.


If an extra finish such as blind embossing, hot foil stamping or varnishing is desired, additional colours are to be included and marked with the description “finish”.



All fonts used are to be supplied along with the complete PostScript character set. In as far as this is possible, only PostScript fonts should be used.

Graphic elements

The distance from graphic elements and texts to cut or folding lines should not be less than 3 mm in the case of folding cartons and 5 mm in the case of laminates. The stroke strength should be at least 0.15 mm. Hairlines should be avoided.


Please make sure that there is sufficient contrast between coding and background.


The following scan resolutions are suggested in order to avoid the loss of quality:

  • for halftone images 60 lpc, scale 100%, 300 dpi
  • for scanned line art at least 1200 dpi
  • If rough data is used for layout design, the high-resolution data must also be supplied. Rough data must be clearly labelled within documents.
  • • Images should be saved in either in TIFF or EPS formats. The generation of nested EPS files should be avoided. Linked halftone images and line work are to be saved with the document.

Black full-tone surfaces

An underlay of 40% cyan should be used for black full-tone surfaces in multicoloured prints.

Under colour removal (UCR)

The total ink coverage of the printing colours (including black) shall not exceed 280%.

Colour profile

We have a preference for the ISO Coated v2 300 (ECI) standard. Other colour profiles may also be used - contact us for more information.


Proof prints and colour samples

The following proof prints may be used to check the scale colours:

  • Proof print on the print run stock (as defined in BvD-/FOGRA-standard)
  • Analogue proof (Matchprint or Cromalin, for example)
  • Digital Proof with simulation of the print run stock
  • Proof prints should be created in accordance with the ICC specification.

To assess the scale colours, the FOGRA media wedge or at least a print control strip with the following elements should be integrated:

  • K patch
  • halftone patches 40% (25%)
  • halftone patches 80 % (75 %)
  • solid patch
  • highlight patches (2-5%)

Colour matching is to be carried out under standard light of 5000° K.

Printing colours

Colours belonging to the standardized colour-system ISO 2846 are to be used. Special colours are to be specified in the print template.

Checking media

Checking media for supplied data should take form of hard copies (colour prints). File names and colour names must be identified on all printouts. The text, layout and colour distribution on printouts shall be binding.

If digital proofs (PDF files) are supplied, the following guidelines apply:

  • PDF files should be created with the software Acrobat Distiller.
  • Fonts and logos should be embedded into the PDF file.
  • Hertel & Co. GmbH reserves the right to make proof prints.
  • The use of preflight software is recommended..